The classic cinematic formula for telling stories is: Nr. 1 – a long shot of the scene to establish the who, what, where, possibly the why, and how of the story.

Next, Nr. 2: you zoom in to focus on the protagonist’s (in)action.

Last of all, Nr. 3: there’s the closeup shot. From there, mixing up the shots for the most interesting story makes the movie!

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The same as other rules, the three basic cinematic shots needn’t be in this order if a different order is more compelling or a tight closeup, for example, creates suspense or a mystery to be solved.